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February 26, 2008 Gensler Licenses ArcGIS Business Analyst to Assist in Cost-Effective Data Management and IntegrationArchitecture, Design, and Planning Firm Will Use ESRI GIS Software for Master Planning Client SitesRedlands, California—Gensler's Washington, DC office recently licensed geographic information system (GIS) software for use in site location, design studies, and market planning. The architecture, design, and planning firm will be using ESRI's ArcGIS Business Analyst software to assist clients in the consultancy side of its business. ArcGIS Business Analyst will be used primarily for investigation and analysis of client sites for master planning. "It is a great advantage to have the robust capabilities of ArcGIS Business Analyst in-house," says managing director Jordan Goldstein, AIA. "It affords us the opportunity to give our clients a wealth of information that empowers their decision making and to seamlessly integrate that information into our own design technology." The firm had previously utilized third-party GIS services to furnish clients with data gained from GIS. Gensler's decision to move to ArcGIS Business Analyst enables more effective management of the data-gathering process as well as integration of knowledge management related to master planning, development, and architectural projects. The Business Analyst product suite is a scalable family of GIS products that is easily deployed throughout an organization for improved collaboration and knowledge sharing. The software combines GIS technology with extensive business, demographic, and consumer spending data, providing a complete business geointelligence solution. Its out-of-the-box Web applications and services help organizations solve complex business problems including business continuity planning, site selection analysis, and customer analysis. "We are pleased to bring our technology to such an innovative company," says Eric Maier, commercial business sales manager, ESRI. "ArcGIS Business Analyst will help it analyze markets, evaluate locations, and perform customer analytics. The software is intuitive and allows Gensler to publish analysis to anyone at the company regardless of location, a real boon for such an international company." Gensler purchased the software licenses in the last quarter of 2007 and will employ ESRI business partner Thinformation, located in Pittsburgh, Pennsylvania, to assist in developing and rolling out in-house training sessions to corporate users. # # # About Gensler Press Information: |
