Marketing and Sales

GIS allows marketers to use vital consumer and business statistics geographically, to provide input to capacity planning applications, and to direct targeted marketing campaigns. Telecommunications sales representatives can get quick customer profiles using geographic questions such as:

• Where is the customer?
• Which products and services are in use?
• What is the distance to the nearest fiber backbone?
• When do we plan to have coverage at this location?

Use ArcView to perform market segmentation and target sales analysis.