Mapping the Electoral Process

Creating Reports and Intelligent Maps with GIS

Geographic information systems can be used during the electoral process to create valuable reports and map presentations that reveal county, state, and national level voter demographics for

• Age
• Gender
• Race
• Education
• Job
• Income
• Spending
• Health
• Political party

The latest Census data provides the best source of national demographic data. Census data is available in many formats and can be used in many software applications.

Why Use Voter Demographics?

Voter demographics and social trends can be analyzed with other statistics to create maps that help plan, manage, and visualize

• Campaign logistics
• Campaign expenditures
• Polling place locations
• Election results
• Voter information
• Voter districts and boundaries

Who Uses Election Mapping?

Both the public and private sector benefit from GIS-enabled maps that communicate helpful and up-to-date information.

• Government can streamline business processes to ensure all votes count
• Candidates can plan better campaign strategies
• Citizens can have access to information on-demand via the Web
• Journalists and news broadcasters can present live election mapping results